Chapter 01
Oja Marketplace
A Lagos marketplace connecting diaspora buyers with local traders. We built the identity from scratch — wordmark, color system, and type that reads as both modern and rooted. Launched to 3,000 users in the first two weeks.
i.
“Every brand we've built started with a conversation, not a brief.”
— — Tyla Studio, Lagos
Selected Work
Case Studies
Chapter 02
Leafline Agritech
Connecting smallholder farmers to institutional buyers across West Africa. We designed a dual-audience site built for both mobile-first farmers and desktop investors — with impact storytelling baked in and a press kit downloaded 300+ times.
Chapter 03
Nnenna Skincare
Small-batch skincare from Nigerian botanicals — shea, moringa, baobab. We created packaging that honors the ingredients without leaning on tired 'natural' clichés: dark glass, letterpress labels, and a brand voice that treats skin science seriously. Shelf placement at Hubmart and Spar Lagos within one quarter.
Chapter 04
Halftime Finance
A salary advance platform for Lagos gig workers. We built an identity that's trustworthy without being corporate — geometric wordmark, dark-mode-first color system, and a marketing site that converted at 34% on launch.